2.2 Sheffield Today
‘Connect Sheffield’ is an access and legibility strategy for
the city centre, with its foundation in the Koetter Kim Masterplan.
It is one of the recommendations of the Masterplan Transport Improvements
Strategy, which includes public transport schemes (bus routes
and mini-midi interchanges to create a user focused system), access
loops, car parks and their management, and public realm improvements
associated with the above.
Connect Sheffield is ‘an organising concept to develop a world
class design identity and delivery framework for information,
communication and movement projects within the public realm’.
With an emphasis on ‘user centred design and world class quality’
it will help set Sheffield apart from its competitors, while retaining
its industrial heritage. The ‘Building Blocks’ of this study are:
Way Finding, Signing and Information Strategy
A city wide signing strategy focussing on all forms of vehicular
movement. The Strategy will give priority to improving information
for vehicular users on key radial routes, the inner ring road,
access loops and links to car parks incorporating V.M.S for
parking availability and congestion warnings. The city centre
has been subdivided into 4 ‘districts’, which are the City Centre,
Sheaf Valley, Don Riverside and the West End (which extends
across the IRR to include the University and Hospital Campus).
Once within these districts, information will be provided relating
to the quarters – their attractions, destinations and car parks.
A consistent nomenclature schedule has been developed. A new
pedestrian signing system is proposed which replaces existing
signposts by new volumetric ‘hubs’ capable of carrying more
information as well as audio and digital equipment inside.
Sheffield Map Suite
An up-to-date and consistent map suite for Sheffield City Centre,
as an information design resource.
Product Design Strategy
A bespoke, identifiable range of pedestrian signs/bus posts
which will go hand in hand with the Connect Sheffield way finding
and information graphic elements.
- Brand and Identity Strategy
A unique graphic and information kit of parts, including a new
Sheffield Sans’ font, iconography, colour palette, mapping concepts
and an image bank specifically for Sheffield.
- Urban Design Projects
Several ‘early opportunity’ projects have been identified by Connect
Sheffield. These include:
Updating the maps displayed in the JC Decaux public information
units, to ensure a more pedestrian focused information system.
Creating a clear printed city centre map primarily for
Redesigning the content of the Display Information Units
(DIU) at the supertram stops, with emphasis on stop-specific
Upgrading Arundel Gate NCP to improve the pedestrian
environment experience, and way finding systems.
Introducing Variable Message Signing (VMS) serving Charter
Row car parks as a demonstration project.
Rationalising and removing street furniture as a pilot
project in the Cathedral Quarter, to promote a clutter free
Developing a ‘digital gateway’ to Sheffield, with a Public
Dataweb, and ‘Interface and Location Strategy’ for kiosks
in the city centre.
Exploring the concept of themed trails, to encourage
people to explore and stay longer in the city centre.
Sheaf Square/Howard Street/Heart of the City/Barkers
Pool as a critical sequence of pedestrian signing.
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